Meet the Artist

I’m Alex Abercrombie, a portrait and personal branding photographer based in Orange County, California.

For nearly three decades I’ve photographed thousands of people including entrepreneurs, professionals, artists, and families. My work is rooted in connection. I believe great portraits happen when people feel comfortable enough to be themselves, and my job is to guide that process with calm direction, intuitive observation, and a deep understanding of human behavior.

Before becoming a full-time photographer I studied social psychology, and that background continues to shape how I work with people in front of the camera. Many clients arrive feeling nervous or unsure of how they photograph. My role is to remove that pressure and create an environment where their natural presence can come forward.

Over the years my work has evolved into a mix of personal branding portraits, professional headshots, and fine art studio portraiture. I work with entrepreneurs, executives, creatives, and individuals who want images that feel authentic, confident, and visually striking.

At this stage in my career I am also developing three portrait series that reflect the deeper storytelling side of my work.

40 Over 40 celebrates women over forty with powerful, magazine-style studio portraits that highlight confidence, strength, and individuality.

ICONS focuses on entrepreneurs, artists, and cultural figures whose work leaves a meaningful mark on business, the arts, or social change.

ERAS revisits people I photographed earlier in life and captures them again as adults, exploring how identity, experience, and time shape who we become.

Together these projects represent the direction my portrait work continues to evolve.