Meet the Artist

I’m Alex Abercrombie, a portrait photographer based in Orange County, California, specializing in fine art studio portraiture, high-end headshots, and personal branding.

For nearly three decades, I’ve photographed thousands of people — entrepreneurs, professionals, artists, and families — and built a full-time business on referrals, trust, and the kind of work that resonates long after the session ends.

My background in social psychology informs everything I do behind the camera. I know how uncomfortable it can be to be photographed — how easy it is to shut down or go stiff. My job is to create a space where that doesn’t happen. I guide each person with calm direction, grounded energy, and an eye for the details that reveal character, presence, and individuality.

Right now, my work is focused on three main portrait series that reflect where I am in my career and where I want to go:

40 Over 40

40 Over 40 is a portrait series celebrating women over 40 with magazine-style studio images that are striking, emotionally rich, and artistically driven.

ICONS

ICONS is a portrait series I created to spotlight entrepreneurs, artists, and cultural figures whose work leaves a lasting impact in business, the arts, or social change.

ERAS

ERAS is a portrait series that revisits people I first photographed as children or teens — now grown, independent, and living the full complexity of adulthood. Over nearly three decades, I’ve watched many of these individuals go from carefree kids in Newport and Laguna to thriving adults across the country. Some I knew as babies. Others I photographed outdoors for their high school senior portraits. Today, I stay connected to them through social media, family portrait sessions, and longtime community ties.

Now, for the first time, they step into my studio — not as kids, but as the fully formed, completely unique young adults they’ve become. Photographed in an editorial-style setting, they get to be captured like they belong in the pages of a magazine — styled, studio-lit, and framed with the kind of attention most people never experience. The sessions are fun, collaborative, and often emotional — especially when we revisit old images together and talk about how far they’ve come. I document each experience with a short interview, and plan to eventually create an exhibit or mini documentary to showcase the project as a whole.

ERAS has been met with an overwhelming response from both the participants and their parents. It’s deeply meaningful to me — not just as a photographer, but as a parent and grandparent — to be able to give something back in such a personal, lasting way to these incredible individuals who’ve stood in front of my camera over the years.

As a photographer with a background in social psychology, I’m endlessly fascinated by what carries forward, what changes, and what quietly reveals itself with time. ERAS is about honoring all of that.