Meet the artist

I’m Alex Abercrombie, an Orange County photographer specializing in headshots, personal branding, portraits, and family photography.

Since the ’90s, I’ve photographed thousands of people, including entrepreneurs, executives, artists, professionals, super cool families, and individuals at every stage of life. I believe the strongest photographs happen when people feel comfortable enough to be themselves, and we all know how hard that can be in front of a camera. My job is to do the seemingly impossible: Create that space while giving people the direction they need to look and feel their best. And I’m really good at it.

I was a social psych major in college, and instead of going on to become a therapist, I became a full-time photographer. It turns out that background has been incredibly useful behind a camera. I pay attention to people, how they move, what makes them comfortable, what happens when they become self-conscious, and what I need to do to get them out of their own heads and bring something real forward. Many of my clients arrive convinced they aren’t photogenic or are simply a disaster in front of a camera. I know how to get them past that.

Most people come to me with a pretty simple goal. They want to look really good in photographs. I get it. Whether you need a headshot, images for your business, a portrait you actually love of yourself, or photographs of your family, I’ll show you exactly what to do in front of the camera, how to pose, and how to look your best. That’s my job. Relax. I know what I’m doing.